Cathy Juilfs CFP®, AIFA®, CEBS
Cathy is an “original” in every sense of the word. She was the first team member to join Mike Sipe when he founded AIS in 1999. She is one of only a few Accredited Investment Fiduciary Analysts (AIFA®) in Minnesota. And she’s hands-down one of the most interesting and authentic people we know.
If she’s not sleeping, she’s moving. Her passion for people, work and life is infectious, and her limitless energy and enthusiasm are the lifeblood of our office (although we do sometimes fantasize about locking her in her office until we’ve had our first cup of morning coffee).
She completed the requirements to become a Certified Employee Benefit Specialist (CEBS) in 2004 and a Certified Financial Planner (CFP®) in 2005. In addition to her financial planning work with clients, she leads our 401(k)/Group Retirement Plan Division.
When she’s not working hard, she’s playing hard—boating, traveling, volunteering, spending time with family and friends, and “getting dirty” in the outdoors. She and Darren are parents to David (entrepreneur), Amber (chemist and amazing mom) and Brittany (teacher & voice over actress). She’s also a very proud grandma to Genevieve & Isaac.
Jason Hallonquist CFP®
Jason joined AIS Planning in June of 2001 with a clear objective: build a career as a Financial Planner — without ever being pressured to sell. His requirement was simple and non-negotiable: serve clients on a fixed salary so advice would never be influenced by commissions or product incentives. If something was recommended, it had to be because it was right — not because it paid.
He believed then (and still believes) that long-term success in this profession comes from doing the right thing consistently, thinking holistically, and walking alongside families through every season of their financial lives — not chasing transactions. In 2003, he completed the education, examination, experience, and ethics requirements to earn his Certified Financial Planner (CFP®) designation. More than two decades later, both his experience and his perspective have deepened — even if the hair color has lightened.
Jason serves as AIS Planning’s Senior Planner and as the firm’s Visionary. Many of the processes, initiatives, and long-range strategies at AIS Planning begin with his ability to see patterns others miss — how decisions affect people, how systems influence culture, and how small changes compound over time. He is relentless about finding the best solution for each client and refuses to make a recommendation until he is confident it is structurally sound, not just convenient.
Jason is married to Ann — a genuine free spirit and the energy in any room she enters. Together they have raised three driven and capable children: Ally, Cameron, and Ryan. Outside the office, Jason invests his time in his church, his community, and at the family cabin — where thinking slows down just enough to recharge before the next big idea takes shape.
Nathan Goebel CFP®
Nathan Goebel is a Certified Financial Planner (CFP®) with a contagious laugh, vibrant personality, and passion for knowing and helping people achieve their personal and financial goals. Nathan's experience includes insurance, compliance, wealth management, and financial planning, but he longed for an environment that supported his hunger for knowledge, drive to serve others, and passion for building long-term relationships…all of which AIS Planning embodies. Nathan is driven by a genuine desire to make a positive impact in his clients’ lives and exemplifies what it looks like to have the "heart of a servant."
Outside of work, Nathan and his high school sweetheart, Brittney, are fully immersed in the joy and chaos of raising their daughter, Emory, who joined their family in 2023, and are excited to welcome their second child in 2026. As a family, they love traveling to new places and collecting Christmas ornaments that tell the story of each trip, spending meaningful time with friends and family, hanging out with their dog, Auggie, and going on Friday date nights to Costco.
Sarah Noble PPC®
Sarah is an Advisor and owner at AIS Planning, where she brings both heart and strategy to the work she does with individuals, businesses, and the AIS team. She is deeply passionate about empowering women to feel confident, informed, and in control of their financial lives—whether that’s through one-on-one conversations, group education, or community-focused events.
Within AIS, Sarah works closely with business owners and plan sponsors in the Retirement Plan Services department, helping design, manage, and support retirement plans that serve both employers and employees well. She believes a thoughtfully designed retirement plan can be a powerful tool for financial wellness, retention, and long-term success—for both people and organizations.
In 2025, Sarah became an owner at AIS Planning and now also focuses internally on operations and marketing, helping shape systems, processes, and messaging that support the firm’s growth and client experience. She’s known for blending structure with creativity, and strategy with empathy—always with the goal of helping people feel supported, confident, and cared for.
Sarah enjoys traveling, photography, yoga and public speaking!
Chris Duke CFP®
Chris grew up in the state of Virginia and graduated from Virginia Tech's financial planning program, then quickly passed the rigorous test to earn his CFP® designation. With that under his belt, he conducted a nationwide search for a firm that seemed like the best fit for him to learn and grow in financial planning and determined AIS Planning “checked all the boxes” in what he was looking for. Chris joined AIS Planning in 2019 and quickly created value within the organization and in client relationships through his attentiveness to client service, technical and deliberative approach to financial planning, and by applying his analytical skills within our investment committee.
In his free time, Chris enjoys pursuing opportunities to engage the community, channeling his inner Eagle Scout by being outdoors, pondering on the idea of owning a cat one day, and creatively trying or concocting new recipes in the kitchen.
Sydney Meyer
Sydney joined AIS Planning in February 2022 to pursue her passion for connecting with people and seeking ways to make a positive impact through our unique approach to financial planning. Prior to AIS Planning, she spent seven years in financial services in client service and support roles. This experience inspired her to seek an environment and path that would support her desire to continually “do the right thing” as she pursues becoming an advisor. Sydney brings her natural energy and genuine charm to every interaction while demonstrating a sincere desire to learn, grow, and build lasting relationships.
Sydney plays an instrumental role in supporting the household planning and wealth management division and seeks opportunities to help clients fully experience our services.
Sydney grew up on a family farm in west central Minnesota then graduated from St. Cloud State University with a degree in Communication Studies. She now lives with her husband Karle and son Levi on a hobby farm in Foley, where she has a love-hate relationship with their 20+ chickens and expanding line-up of animals. She enjoys any opportunity to travel and explore the outdoors with friends and family.
Tami Mayers
Wealth Management
Tami joined AIS Planning in January 2022 and quickly demonstrated her uncanny ability to learn and add value by identifying and implementing operational efficiencies in processes and client service. Driven by her innate sense of responsibility, and passionate “can do” attitude, she provides dependable support to our personal planning and wealth management division. Tami doesn't see obstacles, she simply seeks ways to serve, support, execute and go above and beyond for the good of the team and our clients. Tami is our “go to” first-responder whenever there are operational needs associated with our efforts to serve clients.
When not excelling at AIS Planning, Tami enjoys serving within her church, reading, quilting, knitting, and spending time outdoors camping, kayaking, and hiking with her husband, Nathan, and their miniature schnauzer, Emmy. Tami and Nathan are proud parents to two adult children, Mikayla and Josie.
Teresa Bawden
Retirement Plans
Teresa joined AIS Planning in July 2021 to assist Cathy and Sarah in providing personalized service to our retirement plan clientele. Through prior jobs, Teresa developed expertise working with IRAs, retirement plans, and commercial lending, and was naturally attracted to the financial planning industry as an outlet to express her enjoyment of helping people and working with numbers. Teresa is intentional toward personal and professional growth, signified by achieving her Series 65 designation and desire to continually learn and bring added depth of knowledge and service to our retirement plan participants.
Teresa relentlessly supports the retirement plan division with her skills in organizing, executing, and delivering dependable service to our trustees and retirement plan participants. Her natural ability to adapt also facilitates the efficient implementation of new ideas and growth within this division.
When not in the office, she is busy spending time on motorcycle rides with her husband Dave, engaging with their children and grandchildren, experiencing adventures with friends, or continuing her 35+ year “2nd career” in volleyball leagues.
Sommer Oslund
Sommer Oslund joined the team in March of 2025. Sommer is dedicated to delivering a seamless and responsive experience for clients. Drawing on her diverse professional background, Sommer brings a thoughtful and service-oriented approach to client relationships. Prior to joining AIS Planning, Sommer managed operations and led human resources for a retail/medical supply company. She also has a background in behavioral health sciences, which adds depth to her interpersonal skills and her ability to support clients with care and precision. Her own personal and professional paths have fostered a passion for helping clients feel confident and cared for as they work toward their financial goals. With a strong focus on service, Sommer takes pride in building trust and maintaining clear communication with clients. Sommer holds both a Bachelor and Master's Degree in the field of Social Work.
Outside of work, Sommer enjoys spending time with her four children (watching LOTS of soccer), running, reading and traveling. GO BADGERS!
Janet DeZurik
Janet joined AIS Planning with over 40 years of experience in the banking industry, working primarily in Wealth Management and Private Banking. Janet oversees AIS Finance, where she plays a key role in supporting the firm’s financial operations with care, precision, and deep industry knowledge. Known as the “mom” of our team, Janet thoughtfully and passionately looks for ways to support others and keep everything running smoothly behind the scenes.
Janet has been married to Chuck for 45 years and together they have raised 3 boys, Aaron, Josh and Joe - plus 3 beautiful grandchildren. Janet enjoys the outdoors and spends her free time at her home on the lake, biking, floating, fishing or knitting on the deck…usually accompanied by a glass of wine.
Dafne Carmona-Rios
Dafne joined AIS Planning in July 2024. She earned her bachelor’s degree in psychology from St. Catherine University. Since joining the team, Dafne successfully supports a variety of administrative duties, marketing, and client events, helping deliver thoughtful and well-executed client experiences. Her service-oriented approach and willingness to assist help drive positive client outcomes and strengthen team collaboration. Dafne is known for her bubbly personality and collaborative spirit
When she’s not at AIS, Dafne enjoys reading, painting and drawing, spending time with her family, and relaxing with her puppy, often accompanied by a favorite book and a collection of quirky pens close at hand.